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In 2017, Black Friday will be on the 24th of November.
In many countries, it marks the unofficial start of the holiday shopping season.
Both online and brick-and-mortar shopping have their pros and cons, but we think that shopping online is smarter for a few reasons.
First, our research has shown that many retailers actually offer better deals via their e-commerce platforms than in their stores.
We’ve put in countless hours analyzing anything and everything to do with Black Friday 2017.
We’ve put the deals from the past few years to the test and analyzed the results to determine whether or not you should wait for Black Friday to buy electronics, clothing, video games, etc.While some brick-and-mortar stores will open their doors right at midnight on Black Friday, others will wait for a more traditional opening hour.Online, deals will generally go live at midnight and some retailers will refresh them periodically throughout the day.Although our research traced the concept back to the 1950’s, the numbers reveal that it wasn’t until the 1980’s that it began to truly gain momentum.
Since then, it’s clear that both retailers and shoppers have embraced the concept and it has become a regular fixture of the festive period.Second, shopping online lets you easily purchase from multiple stores in a matter of minutes, all without leaving your couch.