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The channel specializes in television programming for children through original children's television series and movies, as well as third-party programming.
The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime and adults at night. During its first full year, the channel was available to more than 532,000 subscribers in the U. In April 1984, the channel extended its programming day to 18 hours a day by adding two hours to its late night schedule (7 a.m.-1 a.m. As filler material, the channel also featured D-TV, a series of MTV-style music videos which showed popular music interwoven with classic Disney animation.
In early 1977, Jim Jimirro of Walt Disney Productions brought forth the idea of a cable television network with material from the studio.
Since the company was focusing on the Epcot Center, Disney chairman Card Walker turned down the proposal.
The channel's headquarters is located on West Alameda Ave. Disney Channel International Networks, currently run by President Carolina Lightcap, is a global portfolio of more than 90 kid-driven, family inclusive entertainment channels and/or channel feeds available in over 160 countries and 30 languages.
The platform brands are Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama TV and Radio Disney.By 1989, The Disney Channel had a total of about five million pay subscribers nationwide.